Free Now - Multi Mobility

Free Now are best known for their taxis, but recently they have added new modes of transport to their app with an offering they call Multi Mobility. This means that any of their European markets could have eBikes, eScooters, eMopeds, and Car Share, as well as taxis.

Our challenge was to create a film that could communicate this offering, while working in any language, and allowing for adaptation based on the number of modes in that particular market. The film below is the UK version, which shows three of a possible five modes.